Audio-Visual Design & Market Services
By Human Design’s focus is embedding creative design and marketing services for A/V (Audio-Visual) businesses seeking to increase their footprint by increasing website visits resulting in more potential leads
AV Industry
Design Solutions
Acclimating to the Ever-Changing Market
By Human Design understands firsthand the design and marketing challenges when trying to find web designers and content writers that are capable of conveying technical concepts, products and services to both the industry's informed and uninformed audiences. It is the one aspect that stands in the way for most A/V companies seeking to upgrade and/or reinvent the company's brand and online presence.
One of the biggest issues at hand are the numerous Website Design and Marketing organizations that offer website design and marketing services to A/V businesses. However, the services being offered typically extend out of their area of expertise. A/V companies are seen as just another business, but as we know the A/V industry is a niche with an array of complexities. This is the most common issue plaguing the Audio-Visual industry pertaining to building a comprehensive website and marketing plan. When A/V businesses are unable to find a reliable and knowledgeable designer fluent in the language of Audio-Visual, they are forced to call upon their internal employees for content assistance. This is a less-than-ideal alternative for companies seeking operational efficiency as calling on employees to tackle unfamiliar tasks will likely result in that employee negating their current responsibilities and projects.
As those who work in the industry are aware, the Audio-Visual market is ever-changing with new technologies and services. It’s critical to hire a competent and reliable design agency that understands how to translate the current and future marketing aspects regarding technical solutions offered in the form of either a product or a service. Because the A/V field is so diverse with numerous technologies and applications; the result is a very complex industry divided into varied sectors.
Online resellers offer a large number of products and rely heavily on SEO results to drive e-commerce traffic to their website. Although customers tend to be more price-driven when it comes to shopping online, many customers will still make a purchase with a higher price point from a company they feel connected with.
Great strategies that aid in building customer loyalty include:
- An easy-to-navigate website
- Helpful and informative social media content
- YouTube Videos demonstrating products and providing comparisons
Whether Commercial or Residential, We Will Be There For Every Step of the Journey
Audio-Visual Integration businesses combine both products and services for their clients’ applications. Residential clients tend to be hyper focused on the general aesthetics of their home and seek simplicity for simple operations and thus tend to be higher maintenance as they are emotionally attached to the home project. On the other hand, commercial clients tend to be more logistically driven by the leadership above with a common goal of increasing overall productivity.
Whether your organization focuses on either aspect of the verticals, the By Human Design team will:
- Provide both accurate and influential messaging in order to reel in customers towards your business
- Instill a comprehensive design and marketing package outlining your company’s products and/or services
- Establish a clear understanding of your company's mission and offerings for visitor's on your website
Our goal is to not only target and bring in clientele, but to sustain the life of the business by upholding and maintaining the positive relationships between both past and new clients simultaneously. As a business who is managed by individuals who are both knowledgeable and share a passion for the Audio-Visual industry, we fully believe in the importance of hiring a company that not only understands your objectives and products, but also focuses on key aspects and critical details that will ensure your website stands out among the rest and results in the overall success of your business.
Residential vs Commercial
Key Sectors of the A/V Industry Segment
Our Experts Are Flexible For Your Company's Needs
Although there are some manufacturers that sell products for both Commercial and Residential purposes, most tend to lean in one direction or the other due to heavy competition and expensive marketing costs. Due to our diverse background in both sectors, By Human Design is able to accommodate businesses serving one or both markets. Our team's extensive experience in the A/V sectors equips our team with a solid understanding on how businesses should approach new and current clients for generating more revenue.
Whether you are a manufacturer, online reseller or an integration company seeking assistance, we can help by creating a plan to accomplish the company’s mission and goals.
Success in the Industry
Products are incredibly expensive to market due to heavy competition in the industry. Manufacturers must have a great website demonstrating a solid online presence to truly reach potential clients.
Driving forces for a successful business in the A/V industry include:
- Effectively marketing one's website for products and services to branch out to a wider audience and clientele
- Being innovative and remaining ahead of the competition
- Successfully balance product development budgets
Over time as your product becomes more recognizable, the business will attract more prospective customers over time as they familiarize themselves with the brand and products.
